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Archive for January, 2012

If HTML5 is a shield, then Flex is the sword.

January 18th, 2012 4 comments

Proposed Flex Logo.

There is plenty of activity going on in the Apache Flex incubation and one current initiative is the development of a new logo. In true open source fashion, there is a contest going on (yesterday was the last day for submissions) and soon there will be a vote. You can see all the submissions here.

Above is my submission. I had a lot of fun thinking about what I wanted to say in a logo. My initial goal was to create a logo that, in terms of visual impact, would hold its own with the HTML5 shield if they were both to appear in a document. That’s important visually and symbolically. The idea that a sword complements a shield just naturally flowed from that. I don’t see this as a “versus” approach. A sword and a shield work together. This design is brash and whimsical.

I remember the HTML5 shield getting a lot of criticism when introduced, yet look how well it works. It was 30 feet high on the screen at the Max keynote and looked amazing. Imagine this logo beside it.

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